Thursday, August 23, 2007
Strategic Innovators (India) runs Injo Essay
The essay "PR and the Innovation Communication System" by Nordfors (INJO-3-5) has been selected for publication by "Strategic Innovators" ( July - Sept 2007, Volume I | Issue 3), a quarterly Indian refereed journal on contemporary strategic management trends.
The essay printed in "Strategic Innovators" is available here in pdf:
"Strategic Innovators" is published by The IIPM Think Tank, an independent, India-centric research body, is inspired by Dr. M.K. Chaudhuri's vision of India as an economic powerhouse in the 21st century. The IIPM Think Tank is committed to enhance public awareness of policy issues an economics and management and to engineer solutions that will fulfill the 'Great India Dream'. By publishing the finding of its research, and though the active participation of its senior researchers in the media and policy, it aims to bring new knowledge to the attention of policy makers.