VentureBeat 29 Mar 2008
The leading Silicon Valley newsblog VentureBeat runs a story + audio interview with me on what innovation journalism is and what it is good for.
VentureBeat is a good example of successful innovation journalism, and an example of the challenges the traditional main stream media have in these modern times. Not long ago Matt Marshall broke out of SJ Mercury News, where he was the tech columnist. Before long, Matt's one-man blog VentureBeat was one of the leading news sources for Sand Hill Road VCs and other inhabitants in the Silicon Valley Ecosystem (not mentioning the considerable readership in the outside World), out competing his former employer in important parts of the readership. Today Matt is bringing in revenues and investments and is hiring a newsroom of his own.
This is not the only case where Injo (albeit not openly labeled as that) has successfully offered the opportunity to a single blogger to build a powerful readership in the backyard of major news outlets. Other successful Injo publications: GigaOm, TechCrunch