Willi Rütten, Director of EJC - European Journalism Center, on the concept of Innnovation Journalism: It will change the way journalism education is organized in the long run.
The European Journalism Centre (EJC) arranged an Innovation Journalism workshop in Amsterdam 29 September 2006 at the Picnic 06 crossmediaweek conference. I was a speaker at this event together with Daniel Sokolov, IT Journalist, Heise Online; Prof. Dr. Gundolf S. Freyermuth, International Film School, Cologne, and Raymond Frenken, Editor-in-Chief & Managing Director of EUX.TV. It was an excellent discussion and I am looking forward to working more with the EJC!
The European Journalism Centre (EJC) is an independent, international, non-profit institute for further training of journalists and media professionals, operating across the EU, based in Maastricht.
Willi was appointed Director of the EJC in March 2006. He is a seasoned journalist, with long experience as a reporter and producer in German public and private broadcasting (ARD, RTL-Group), as well as in journalism education. Before joining the European Journalism Centre he was the head of school for "digital television" at the University of Applied Sciences in Salzburg/ Austria. Willi has a background in research, where he was working on a Ph.D. in metaphors before he chose to dedicate himself to practicing journalism.
It strikes me that research on metaphors offers a very interesting angle on innovation journalism. Metaphors are an important starting point for forming new concepts, and journalism is a power player in creating the metaphors that will shape the public perception of an innovation, and the language around innovations in general.