Saturday, October 14, 2006

YLE Broadcast Corporation Research Ex-Director Wiio: Finland Needs More InJo Courses

The Report on "Media in renewable society. The changing rules of the media" issued by the Finnish National Fund for Research and Development (Sitra) includes recommendations for better understanding of innovation ecosystems and promotes the role of media. It highlights the Finnish innovation journalism initiative. The report is made by ex research director of Finnish Broadcasting Corporation (YLE) Juhani Wiio.

"Short innovation journalism courses for media professionals have been organized by the University of Tampere. The course aims to educate journalists in order that the participants will have better than average knowledge on developments in innovation society. Moreover, it is supposed that during the course the journalist are able to comprehend the meanings of different social openings and initiatives. The results of the courses, so far, have been promising. However, one short innovation journalism course is not enough. The need for this kind of experience is far greater in media. Therefore, it is proposed that the central actors of innovation systems should support the continuation of the innovation journalism
". (p. 82)

Here is the reference and a link for downloading the report:
Wiio, Juhani. 2006. Media uudistuvassa yhteiskunnassa. Median muuttuvat pelisäännöt. (Media in renewable society. The changing rules of the media) Sitra Report 65. Sitra, Helsinki. (p. 79-83)

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